It's iconic. It has a lot of sentimental value to people in Portland. Without the stupid ass silver or gray it's got great colors. I know it's a graphic design that depicts 5 on 5, but ask any kid across the country, or most any adult and they will have no idea what it means.
Damn everyone has usually liked our logo. That's surprising. Zach Lowe consistently ranks us near the top. Didn't Casey or someone say they are actually updating our logo this year?
The official logo with the parallelogram is in fact terrible. The pinwheel is good, but the whole composition doesn't look like an actual logo to me.
What a fucking joke! LAC and OKC have the worst logos, and it's not even close. I mean, just look at the Clippers logo: Ooops, I got confused, here it is: And then ALL of the logos designed in the 90s are abhorrent. And BKN's doesn't even count as a logo.
Well I guess it is very subjective......... Here is the author: http://ftw.usatoday.com/author/charlotte-wilder
It's true that design is largely subjective - but it's not entirely subjective. There is undeniably good and bad design. That's not to say that everyone will like something that it well designed - but someone's subjective dislike can't diminish what is objectively good. I'll be the first to admit that putting our logo inside a parallelogram is bad design. But that's NOT our logo. It has never been on our jersey, and as far as I can tell the only places it's ever been used is on website headers and TV splash graphics - and then only occasionally. Our logo is the pinwheel - period. However, we've taken what was once a great design and watered it down by tilting and tapering the pinwheel. Whoever is responsible for the parallelogram, tilting, and tapering should not have a job in graphic design. Once the doldrums of summer really take hold I'm going to start a thread about how design affects how much I like or hate a team. There are many teams that I'll never like, and it's based entirely on their visual aesthetics.
So...she's a flake. Got it. And one of her parents is named "New England". That's unique. As Blue said, the pinwheel in the box is not our logo. I've never bought any item with the pinwheel in the box, and I never will. It's terrible. I agree with her on that.
The pinwheel? Yes. By itself, it's one of the greatest logos in all of sports. Although, I do wish we would drop the silver, soften the edges, and return it to its upright form (1970-1991). That monstrosity of a parallelogram? I can see why it ranked last. There's a reason you see hardly any merch with that logo on it or used by the Blazers on the broadcast, in-arena, or online. I believe the NBA mandates that teams must have a logo that shows off not only the main design (pinwheel in our case) but the city name and team name all wrapped into one logo, which is where the parallelogram came from. Not a huge fan of this list. Denver is up way too high. Utah has one of the best logos in the league and it's 29? Not buying it.
This one works so much better than the current one: The pinwheel is in its proper position and ties in brilliantly with the font. Sometimes you just shouldn't try to "fix" a classic that's not broken.
