Repped for word usage!!! IMO, the commercial is dumb as hell. I like Dame's part, but the rest of it is really dumb.
I also hope Dame isn't on the cover of Live this year, isn't it cursed like the Madden cover? Not to mention it's a horrible game.
I dunno, Barry Sanders was on the cover last year, and a few short month later, he's being made fun of by some unknown 2nd year NBA player in a national TV spot. Curse is as strong as ever.
A game of black-jack done with a rope and a troop of girl scouts to operate said rope, a shaky video camera and a on-air commentary. It is probably always on on ESPN 56
I think he is the cover athlete http://www.operationsports.com/forums/nba-live/756076-damian-lillard-cover-athlete-live-15-a.html
The reason we're seeing so much dame is because the dude is charismatic. He plays well on camera. He is likable. He has a sense of humor. He reminds me of Michael Jordan a bit in that way. That dry sense of humor and that half smile.