The slow load is a problem. I switched away and then came back when it was around 95% loaded. Cute idea, though.
WAYYYYYYY tooo much foreplay. I have a very fast connection and it's still flicking through channels wtf is it?
It appears to be a short film premised on a mysterious "Hero" in Sweden that people are pilgrammaging to see. I think you can upload an image that's used in the film (because the Hero is only shown in signs and...one other place), not in the flesh. So the OP used a Blazers player. It's kinda cool to watch...just have to work in another tab while it loads. It's a high-rez short film, that's why the load is so long.