MLS, NBC announce three-year broadcast deal
45 MLS and 4 USMNT matches to appear on NBC and new NBC Sports Network
NEW YORK — Major League Soccer and the NBC Sports Group today announced a three-year media rights agreement, which commences at the start of the 2012 MLS season. The partnership calls for 45 MLS games and four US men’s national team contests to be televised live across both NBC and NBC Sports Network each season. This marks the first rights deal for the newly named cable channel that will be re-branded from VERSUS on January 2, 2012. The announcement was made today by MLS Commissioner and Soccer United Marketing CEO Don Garber and Mark Lazarus, Chairman, NBC Sports Group.
“Everyone at the NBC Sports Group is thrilled to begin this partnership with Major League Soccer,” said Lazarus. “MLS is a perfect fit for our new group, and we are uniquely positioned to help grow soccer in the United States with extensive coverage on NBC Sports Network, significant programming on the broadcast network and our growing digital platforms. Additionally, this agreement complements the partnerships that five of our regional sports networks have with their local MLS teams.”