Bloomberg:
Fox & News Corp. to start a national sports channel to rival ESPN



Rupert Murdoch’s News Corp. (NWSA) is taking steps to start a national U.S. sports network on cable television aimed at challenging Walt Disney Co. (DIS)’s ESPN, according to people with knowledge of the situation.

News Corp. is assembling the required rights from pay-TV carriers and sports organizations, said the people, who requested anonymity because talks are private. While a final decision to move forward hasn’t been made, the company is considering converting its Fuel action-sports network to the new channel, two of the people said.

With a national network, Fox would join Comcast Corp. (CMCSA)’s NBC Sports Network and CBS Corp. (CBS)’s CBS Sports Network in taking on the dominant ESPN. News Corp. last year secured rights to the Pac-12 Conference and Big-12 Conference games and owns 20 regional sports networks. The company in October won TV rights to soccer’s World Cup in 2018 and 2022.

http://www.bloomberg.com/news/2012-0...ival-espn.html