If you need proof that cable providers are feeling the heat from cord cutters, look no further than AT&T’s new U-Verse package. Marketed as an online exclusive, the plan includes broadband, a small lineup of channels, HBO (including HBO GO), and a full subscription to Amazon Prime (with both streaming video and free shipping included)—all for $39 a month. The message is clear: “Keep paying for TV, and we’ll throw in some of the web services you were thinking of leaving us for.” If might seem strange for a cable provider to subsidize its competitor’s products (and you’d be right), but AT&T’s latest offer reflects just how desperate cable companies have become to keep their subscribers. The old pay-TV model is dying, and it’s being replaced by a slew of more consumer-friendly ways to watch the tube. As we edge closer to the end of cable as we know it, it’s time to look at five new packages that are stepping in to fill the void. Read more http://time.com/money/3421921/cable-tv-cord-cutters/