Nintendo was written off by analysts and the media. Now it’s set for a video game resurgence. Many third-party video game publishers, including Electronic Arts EA 0.81% and Take-Two Interactive TTWO 0.00% , abandoned Nintendo’s Wii U gaming console after its slow launch. The move may have been premature. Nintendo and the Wii U are in the midst of a resurgence. The Japanese video game company’s strength has always been its home-grown franchises and characters (such as Mario, Link, and Pikachu). Now the company is doubling down on the tactic to take more share of the $74 billion global video game market. On Friday, Nintendo unleashed the first new Super Smash Bros. console game in six years. The game is key because it features all of Nintendo’s most famous characters in a multiplayer fighting environment. On a chilly night in midtown Manhattan on Thursday, a line of enthusiastic gamers wearing Pikachu hats and other Nintendo-branded outerwear stretched down Sixth Avenue and around the block in anticipation of the game’s release at midnight at the Nintendo World Store in Rockefeller Center. Read more http://fortune.com/2014/11/21/nintendo-holiday-sales/
