He looks like he hasn't slept in days, either. Why do I feel an epic meltdown of JJ is coming? He wants to hard to be loved, but he is now playing the heel. I feel he doesn't like it. I could be way off though.
Losing his Nike deal, if true, is a big, big hit. I would imagine it is the kind of thing that could serve as either a turning point or a breaking point, as you suggest.
Looks like Addidas is getting into the MMA game as they have just signed Luke Ruckhold <blockquote class="twitter-tweet" lang="en"><p>Please Join us in officially welcoming <a href="https://twitter.com/ufc">@ufc</a> middle weight <a href="https://twitter.com/LukeRockhold">@LukeRockhold</a> to the adidas MMA team <a href="http://t.co/EjAczBTGla">pic.twitter.com/EjAczBTGla</a></p>— adidasCombatUSA (@AdidasCombatUSA) <a href="https://twitter.com/AdidasCombatUSA/status/516630072078635008">September 29, 2014</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
Conor McGregor will get a big deal from a name brand company, too. Isn't Hendricks signed with Reebok?