late 90s-early 00s. He's so rich, I think he just gets bored. And the changeover, or potential of it probably entertains him. I picture him being like me when I used to play basketball video games. I didn't have the patience to play through 82 games with the same players. Especially at full length. I'd make it through 20 games or so, and then get bored, and want to "try out' new players. So I'd make a trade, and then another, etc. They were good enough to make him some money, and entertaining. Who knows, maybe he supplied hookers and blow on the team plane and didn't care until they started to lose, adn it affected his pocket book.