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The ATP tour event known for 25 years as Tennis Trophy will be renamed the Erste Bank Open after longtime sponsor Bank Austria pulled out.
The sponsor pulled out after tournament venue Wiener Stadthalle announced a sponsorship deal with main business rival Erste Bank.
Tournament director Herwig Straka said Wednesday that "the change of the main sponsor after a quarter century marks the start of a new era for the event."
Read more:http://sports.espn.go.com/sports/tennis/news/story?id=6639961
The sponsor pulled out after tournament venue Wiener Stadthalle announced a sponsorship deal with main business rival Erste Bank.
Tournament director Herwig Straka said Wednesday that "the change of the main sponsor after a quarter century marks the start of a new era for the event."
Read more:http://sports.espn.go.com/sports/tennis/news/story?id=6639961
