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Americans' thirst for alcohol has increased since the coronavirus pandemic began, spreading across the United States in mid-March. That's benefiting beer, a beverage that was once falling out of favor with consumers as they shifted their preferences to low-calorie drinks, including spiked seltzer and spirits.
People are still buying a lot of White Claw, spirits and wine, but home-grown budget beer brands have also spiked in sales over the past two months. In particular, Anheuser-Busch's (BUD) Busch Light sales have increased 44%, according to inMarket, a data analysis firm. The beer frequently runs witty promotions, including enticing people to adopt dogs during the pandemic and implementing price reductions depending on how much snow has fallen.
read more https://www.cnn.com/2020/04/29/business/beer-sales-coronavirus/index.html
People are still buying a lot of White Claw, spirits and wine, but home-grown budget beer brands have also spiked in sales over the past two months. In particular, Anheuser-Busch's (BUD) Busch Light sales have increased 44%, according to inMarket, a data analysis firm. The beer frequently runs witty promotions, including enticing people to adopt dogs during the pandemic and implementing price reductions depending on how much snow has fallen.
read more https://www.cnn.com/2020/04/29/business/beer-sales-coronavirus/index.html