Blazer Ticket Prices To Vary According To Attractiveness Of Game

[ABM]

From: The O

In a move that leans heavily on the economic principle of supply and demand, the Trail Blazers this season will join a growing trend in professional sports by adopting "variable pricing" for single-game ticket sales.
The plan weighs heavily the quality of opponent, the day of the week, approaching milestones, injuries and winning or losing streaks.
For example, a fan could sit in the same seat in back-to-back home games this season in February, but pay more for a Saturday night contest against the NBA champion Los Angeles Lakers than for a Tuesday contest against the unproven Oklahoma City Thunder.

"This just makes sense," said Sarah Mensah, the Blazers chief marketing officer. "If the goal is to have a full building, you price in the most efficient way, on a game-by-game basis.".................

 

[DaRizzle]

welcome to the club

 

[MARIS61]

I'll take 2 tix to the $5 blowout game please.

 

[Natebishop3]

I miss 2-fer tuesdays.

 

[Draco]

I like the move. It sucks when the only tickets available are for a bunch of crap games. Then if you buy one you feel a little cheated since it was the same price as seeing a tier 1 team if you would have been able to buy sooner.

I'd like to see them also vary ticket prices throughout a section. So the back row of a section is less money and the front row is more money.

 

[PapaG]

I like the move. It sucks when the only tickets available are for a bunch of crap games. Then if you buy one you feel a little cheated since it was the same price as seeing a tier 1 team if you would have been able to buy sooner.

I'd like to see them also vary ticket prices throughout a section. So the back row of a section is less money and the front row is more money.

Except you'll be paying last year's price for the bad game, and up to double for the good game.

 

[PapaG]

"This just makes sense," said Sarah Mensah, the Blazers chief marketing officer. "If the goal is to have a full building, you price in the most efficient way, on a game-by-game basis.".................

But ... I thought every game was a sell-out, regardless of price/opponent? Seems as if the team could use an expanded viewing audience to drive up ad rates.

 

[maxiep]

Great move. Bravo.

 

[BlazersBlood]

What took so long? I've always wondered why it hadn't been this way.