BrewCityBuck
The guy with 17,000 Posts.
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Re: Bono's 'Red Campaign' a flop
http://adage.com/article?article_id=115287 Very interesting...Bono and these people got all these big companies to give tons of money to advertize for this red 'AIDS' campaign. You buy this from a company and a percentage goes to this charity...etc...And it's been a big flop....and a lot of people think Bono doing this was a mistake because it could hurt non-profit charities....they fear business will take over charities...etc..."There is a broadening concern that business is taking on the patina of philanthropy and crowding out philanthropic activity and even substituting for it," he said. "It benefits the for-profit partners much more than the charitable causes."
http://adage.com/article?article_id=115287 Very interesting...Bono and these people got all these big companies to give tons of money to advertize for this red 'AIDS' campaign. You buy this from a company and a percentage goes to this charity...etc...And it's been a big flop....and a lot of people think Bono doing this was a mistake because it could hurt non-profit charities....they fear business will take over charities...etc..."There is a broadening concern that business is taking on the patina of philanthropy and crowding out philanthropic activity and even substituting for it," he said. "It benefits the for-profit partners much more than the charitable causes."