Well there are at least three components of Twitter that I think are potentially important:
- Content (personal): Some people love to talk about themselves and enjoy being minor celebrities. Some people love to see glimpses into the everyday lives of celebrities and friends and total strangers. Twitter allows people to do any of these things better than any medium ever.
- Content (professional): Old-school journalism has been rolling over in its grave with the advent of blogging, but with Twitter it goes to a whole new level. Reporting from the frontlines directly to people? Easier with Twitter. Spreading misinformation or stuff that could be fact-checked if an extra phone call was made? Easier with Twitter.
- Immediacy: People have their cell phones with them all the time now, and they're almost always on. Many phones have browsers, so the Web is accessible, but Twitter "pushes" information so much more effectively than the Web, and it's so targeted since a user decides which sources she wants to have stuff pushed from.
- Cross-platform: You can tweet to set your Facebook status. You can tweet a link to an image that you posted on a Web site. You can tweet about anything, and you can wrap your tweets into almost anything. It's integrated and it's different.
I don't know which of these is most important, or which is going to have influential staying power in future technologies and media, but I think that right now, with more and more people tapping in and providing content, and more and more people getting unlimited txting plans (and phones that can handle virtually limitless numbers of SMS messages), it's only going to get more popular... until something better comes along.
Ed O.