Creative and Effective Advertising

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deception

deception

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im an insurance broker with a hyper focus on commercial insurance. my target clients are business owners. ive tried flyer inserts in the local papers, building referral networks and putting my ads on communal mailboxes. does anyone have creative suggestion for advertising? i have a budget of $1000 max.
 
Give the money to me.

{Poasted via palm pilot}
 
deception said:
im an insurance broker with a hyper focus on commercial insurance. my target clients are business owners. ive tried flyer inserts in the local papers, building referral networks and putting my ads on communal mailboxes. does anyone have creative suggestion for advertising? i have a budget of $1000 max.
Click to expand...

Are you focused in a geographic sense? What is your time horizon for return on your investment?

Ed O.
 
How do your competitors advertise?

barfo
 
deception said:
im an insurance broker with a hyper focus on commercial insurance. my target clients are business owners. ive tried flyer inserts in the local papers, building referral networks and putting my ads on communal mailboxes. does anyone have creative suggestion for advertising? i have a budget of $1000 max.
Click to expand...

a I can tell you is if you can tie in the tag line "If this gives you an erection for more than four hours, see your doctor" you will be rich.
 
Ed O said:
Are you focused in a geographic sense? What is your time horizon for return on your investment?

Ed O.
Click to expand...

my license restricts me geographically so yes. reasonable expectation for a roi is within a year because that how long a policy term is.
 
barfo said:
How do your competitors advertise?

barfo
Click to expand...

well usually u build your business over time so mostly from referrals as your reputation grows. i want to expedite this process by getting my name out there.
 
I assume you have a website and facebook page? If not, get that. spend the rest on SEO, building yelp. Direct to mail and even targeted emails are kind of a waste IMO unless you really know what you're doing.

the other thing you can do is tell your friends you'll give them $50 cash for each referral you can close. :MARIS61:
 
You can also buy leads. the glengarry leads. but to give them to you would be wasting them.
 
deception said:
well usually u build your business over time so mostly from referrals as your reputation grows. i want to expedite this process by getting my name out there.
Click to expand...

You could change your name to be the same as your biggest competitor. Then some of his referrals might accidentally go to you.

barfo
 
I'd also try to network with CPAs and the people who do the books for business people. Talk to them and set up a referral agreement or something with them. oops, see you already did that.

Then put t-shirts with your company's logo on the homeless. You can have 200 walking billboards with such phrases as:

"I could be breaking into your offices right now"

Deception Insurance (on the back)
 
try to sponsor a community event where you can get billing on the promotions/posters. do it in a community of business owners like NW portland or West Linn or something. (hopefully that's your area).

If you're in a smaller community, prepare professional pitch packets and just hand deliver to businesses.
 
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hire "street artists" to "decorate" a community. then partner with the graffiti cleanup commission (bribes) and let the good times roll!
 
ive tried social networking and its kind of worked. chartered accountants ive tried to build a network with the them but no referrals
 
Advertise on S2.

barfo
 
Yeah, the thing is a lot of people don't google "business insurance".

One thing that would work is to hire some unemployed people (or indians but they're harder to deal with) and pay them like $10 an hour (or maybe $10 an article) to write blogs about insurance, business, whatever you want to promote or target...etc. since you're geographically restricted it may not work, but maybe submit some articles to local newspapers and websites in exchange for a link back to your company. You get these on there and stuff keywords into them and try to promote them and link them to your website. That's kind of an older thing to do but it gets your name out there. Trust me, you'll get good responses, like I said a few years ago I put in an ad here for creative writers for $15 an hour to do the same thing and I got 500+ resumes in 2 days on craigslist. Screenwriters, MBAs, all that shit.

You can also buy facebook ads or click ads, but I'm not so big on those personally.
 
Business owners like porn. Build a gigantic and comprehensive free porn site.

barfo
 
Hire greg oden to pitch your company on youtube. You'll still have $600 left over.
 
Give free seminars to businesses in your area. Join the local business association, chamber of commerace or other group with business people. There are organizations such (Le Tip) in which local business owners of various services meeet once a month and trade referrals. Buy google ads, yahoo ads (although studies show most go over the paid advertisements, so optimizing your website will get better results. Twtter groups.


I find the best customers are referrals. Cold ads in paper or othre print media is necessary (IMO) but you need to wade through a lot and ofter get high maintance cleints or clients who will go with someone else if it saves them $100. So network with business people who are in a position to send you referrals.

Learn to play golf. :D
 
Go to swinger parties and put a keychain with your logo on every key in the fishbowl.
 
Get a courtside season ticket to Blazer games. Have your business name printed on the back of a shirt. Give the t-shirt and tickets to me and I will go to games and be a human billboard for your business.
 
Free Throw Guy will put your logo on his shirt if the price is nice.
 
Rottery, Play golf with guys that you have sold to, let them help you meet more owners, jion service clubs like eagles, elkes moose, shake hands and kiss babies
 
EL PRESIDENTE said:
I assume you have a website and facebook page? If not, get that. spend the rest on SEO, building yelp. Direct to mail and even targeted emails are kind of a waste IMO unless you really know what you're doing.

the other thing you can do is tell your friends you'll give them $50 cash for each referral you can close. :MARIS61:
Click to expand...


BEST ANSWER!

Even if you up it to $100. this gets you ten new clients - And a $100. would get someone's attention over $50. today.
 
and if it doesn't work, you don't lose anything. shit, paying people $50 to pitch them would probably be a better ROI than mailers.
 
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