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Facebook is already the world’s biggest social network. Now it wants to be the biggest player in a new global field by buying WhatsApp, the global leader in mobile messaging.
“WhatsApp is the biggest guy in town,” said Bertrand Schmitt, chief executive of App Annie, an analytics company that monitors app rankings worldwide. “Facebook is buying into that. It’s about global scale.”
Facebook’s $16 billion deal to buy WhatsApp, announced Wednesday, extends a deep reach in countries like Mexico, Germany and India, where the mostly-free messaging application has a big share of the markets.
Read more http://www.nytimes.com/2014/02/21/t...become-big-fish-in-another-big-pond.html?_r=0
“WhatsApp is the biggest guy in town,” said Bertrand Schmitt, chief executive of App Annie, an analytics company that monitors app rankings worldwide. “Facebook is buying into that. It’s about global scale.”
Facebook’s $16 billion deal to buy WhatsApp, announced Wednesday, extends a deep reach in countries like Mexico, Germany and India, where the mostly-free messaging application has a big share of the markets.
Read more http://www.nytimes.com/2014/02/21/t...become-big-fish-in-another-big-pond.html?_r=0
