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Zuckerberg caves and says Facebook WILL ban hate speech in its ads and put warning labels on 'harmful' posts by public figures after nearly 100 advertisers boycotted the tech giant
- Mark Zuckerberg announced new policies on 'harmful' and 'hateful' content
- Facebook will label 'harmful' posts from politicians if they are 'newsworthy'
- Company will also ban ads that blame certain groups for social problems
- Comes after massive pressure from ad boycott campaign against Facebook
- Honda is the latest company to pull ads from Facebook in America
- Unilever said Friday it would halt ads on Facebook and Twitter for rest of the year
- Company owns popular brands such as Dove Soap, Lipton tea and Klondike bars
- Unilever subsidiary Ben & Jerry's announced its own Facebook boycott this week
- Unilever has an annual advertising budget of almost $8 billion
- Shares in Facebook fell about 7 percent Friday amid the uproar


