Денг Гордон
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I found this funny. Currently taking notes on the News Media chapter. They have a section on advocacy media, which intentionally tilt one way or the other and seek an audience of people who share those views.
I found it funny what they had to say about Fox News.
I found it funny what they had to say about Fox News.
Today, more than thirteen hundred talk stations fill the airwaves, and more than a fifth of American adults consider talk radio their primary source for news. The vast majority of talk shows are hosted by conservative commentators such as Rush Limbaugh, Sean Hannity, Bill O'Reilly, G. Gordon Liddy, Oliver North, and numerous others. The Republican National Committee, in fact, has a Radio Services Department that provides talking points to these hosts every day so that they will reinforce the message from the Bush White House. According to one analysis, 91 percent of the talk on the 257 news/talk stations owned by the top five conglomerates was conservative; only 9 percent was liberal.
The conservative advocacy media also include the Fox News Channel. Fox is the first major network to narrowcast - intentionally appeal to a narrow segment of the entire audience - rather than broadcast. Owned by a conservative media mogul and operated by a former Republican consultant, Fox appeals to conservatives disenchated with the mainstream media. It presents a skewed lineup of commentators and guests, featuring prominent conservatives with strong personalities paired with relatively unknown liberals with relatively weak personalities. Fox also follows the talking points form the Republican National Committee. After years of critical coverage of President Clinton, Fox offered fawning coverage of President Bush (criticizing him only after the failure in the Iraq War became obvious).
Throughout its programming, the network blurs the distinction between news and commentary. For instance, when reporting on a proposal by President Bush to cut taxes, the network ran a line along the bottom of the screen urging, "Cut 'em already." When reporting on Swiss protesters against hte Iraq War, an anchor referred to the demonstrators as "hundreds of knuckleheads." Another referred to France, which opposed the war, as a member of the "axis of weasels.: The network than ran that phrase along the bottom of the screen when reporting about France. Fox aired relentlessly upbeat coverage of the Iraq War. Its correspondents were urged to downplay American casualties. (A memo from a senior executive instructed: "Do not fall into the easy trap of mourning the loss of U.S. lives.") They were also told to refer to Marine snipers as "sharpshooters," because the word snipers has a negative connotation. And all along, the network questioned the patriotism of liberals and critics of the war. When apparent progres in the war deteriorated, Fox scaled back its coverage rather than report the shortcomings and failures. Nt until numerous conservatives began to criticize the war did Fox air critical views. Fox launched a crusade against the supposed "War on Christmas" in 2005, criticizing businesses and individuals who wished folks "Happy Holidays" instead of "Merry Christmas." It broadcast fifty-eight segments in one five-day period.
A former Fox correspondent said it was common to hear producers remind them, "We have to feed the core" - that is, their conservative viewers. Yet the network retains a veneer of neutrality. It claims to be "fair and balanced" and "Spin free". The marketing strategy is to attract views by offering them conservative commentary but also the reassurance that this commentary is truth rather than opinion.