Of course the ratings are up. A good rivalry is great for the NBA, it usually draws in more viewers. Sadly though I don't see it being good for basketball as a whole. Watching the same teams/players trade the title every year is not my idea of enjoyment, and with the ease that these two teams made it into the finals the playoffs this season were even less enjoyable. I stopped watching as soon as the Warriors and Cavaliers made it into their respective conference finals because the outcome was way too easy to predict. In fact the outcome was so easy to predict that if you took a poll before the season started, I'm sure it would show that most people felt we would see a threepeat of the last two finals games. I wonder how many people will still find this matchup fun to watch if these two teams meet for a 4th time next season, or even a 5th time the season after. Personally, I am already done. I can't and won't do it. I didn't watch their first two meetings and I refuse to watch these two teams in the finals, ever.