The Most Interesting Man in the World Embarks on His Greatest Adventure Yet – Adios Amigo

[SlyPokerDog]

 

[SlyPokerDog]

After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final ad, which broke today, in which he makes a suitably grand exit.

The character, however, will live on—as the Heineken brand prepares to introduce a new Most Interesting Man later this year.

"From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know 'The Most Interesting Man in the World' will continue to endure and grow, as the character's story is bigger than one individual," Andrew Katz, vp of marketing for Dos Equis, said in a statement.

He added: " 'Stay Thirsty' isn't just a tagline. It's a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do."

As for Goldsmith, 77, he gets one last parade past his numerous and varied admirers as he prepares for his most interesting trip yet—a mission to Mars. There's also one final amusing voiceover line, which we won't reveal here—as it's just better to hear for yourself.

http://www.adweek.com/news/advertis...pic-run-dos-equis-most-interesting-man-170076

 

[Natebishop3]

I thought this was going to say that he died...