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Records, records everywhere. Transformers: Dark of the Moon collected $97.4 million this weekend (from Friday to Sunday), according to studio estimates. That’s a significant result in three different ways: (1) largest opening weekend of the year, passing Pirates of the Caribbean: On Stranger Tides‘ $90.2 million debut; (2) biggest Independence Day weekend, beating Spider-Man 2‘s $88.2 million; and (3) third-best July opening weekend, behind The Dark Knight and Pirates of the Caribbean: Dead Man’s Chest.
Michael Bay’s $195 million alien-robot threequel is projected to finish the four-day holiday weekend with $116 million, bringing its six-day cumulative total to $181 million. But despite those enormous numbers, Dark of the Moon will likely never catch its predecessor Revenge of the Fallen, at least domestically. By comparison, that 2009 sequel had earned a massive $214.9 million after six days. According to Paramount, 62 percent of Moon‘s audience was male and 55 percent under the age of 25. Showings in 3-D continued to account for 60 percent of its gross, and IMAX screens single-handedly brought in an estimated $13.8 million over the four-day weekend.
Read more: http://insidemovies.ew.com/2011/07/03/box-office-update-transformers-dark-moon/?hpt=hp_t2
Michael Bay’s $195 million alien-robot threequel is projected to finish the four-day holiday weekend with $116 million, bringing its six-day cumulative total to $181 million. But despite those enormous numbers, Dark of the Moon will likely never catch its predecessor Revenge of the Fallen, at least domestically. By comparison, that 2009 sequel had earned a massive $214.9 million after six days. According to Paramount, 62 percent of Moon‘s audience was male and 55 percent under the age of 25. Showings in 3-D continued to account for 60 percent of its gross, and IMAX screens single-handedly brought in an estimated $13.8 million over the four-day weekend.
Read more: http://insidemovies.ew.com/2011/07/03/box-office-update-transformers-dark-moon/?hpt=hp_t2
