any argue that market size is not a major factor, as it once was in gaining exposure prior to the internet and social media.
"I think it's a million things that say that's not true," Lillard replied. "I think for me personally, I don't think market size matters as much as it used to because of social media and all that stuff. I have a signature shoe that does well. I got a social media following; there's a lot of people following my music. There's a lot of things that I've been able to be successful at while playing in a small market because of social media. But I still think playing in a big market, there's a difference in a big market and a small market. That's just the way it will always be. You can't look at Memphis and New York City and say, 'Oh, well, if you're a star, you're a star.'"
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