The biggest risk for the NBA during this lockout is that the companies and sponsors involved with the league will learn they don’t need professional basketball to survive. Coca-Cola could find other avenues to sell Sprite, Gatorade could focus of football and baseball, and so on…The latest example is Foot Locker, which, as CNBC’s Darren Rovell pointed out on Twitter, isn’t missing the NBA at all. “Lack of NBA doesn’t hurt Foot Locker earnings. Most exposure, company says, is in licensed apparel. NBA-related biz is 6% of overall biz.” Don’t take American businesses for granted, because they’re learning to live without this league more and more each day.