The new song is just another formula 2000s song. It gets quiet, then loud, then quiet, then loud. No humor, no youthfulness, no playing with us, and most important, no hummable tune. An opaque song with a near-black album cover.
In the 60s, every year produced over a hundred hits with good tunes. #100 was better than #1 of any current year. That's over a thousand good tunes in a decade. They were a dime a dozen, and made about that much money. Here was one lost in that crowd and immediately forgotten.