Naughty kids and golden shower fans rejoice. Peeing while bathing is a good thing and should be encouraged. So says a new advertising campaign from Brazil.
The practice is being promoted in a new colourful animated video created by F/Nazca Saatchi & Saatchi.
It shows men, women, children, frogs, Frankenstein, a ghost ... -we could go on but we won’t – letting their bladders go solo and in groups. And all accompanied by a soundtrack featuring cheering kiddies.
But there is a serious point to all this folks. The work entitled, ‘Pee in the bath’, is all about water conservation.
By encouraging citizens to relieve themselves in the shower it hopes to save thousands of litres of water by less toilet flushing.
Our Portuguese is a bit rubbish but making a calculated guess we think the ad is saying, every day the average person flushes away 12 litres of water, adding up to 4380 a year.
Anyway, see the video in all its peeing glory below.
