OT LaVar is costing his son MILLIONS of dollars

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I get business, but thanks for taking me back to intro to business

What I think will happen is Lonzo will have a "break away from daddy" moment in a few years, and sign with someone.

The marketing genius part is that he has the entire country talking about him and his brand. COMPLETELY FREE advertising on EVERY major sports channel and show.

My wife knows the name Lonzo Ball, but ask her who Markelle Fultz is and she has no idea.

He's branding, and it's genius. If Lonzo plays well, his plan will generate more money than he can count. If he is a bust, then the shoe deal he signed would get cancelled quickly. No risk to what he's doing.

Lavar chalked not only his own curb but all three of his sons curbs.
 
If I had no risk of getting $20 million, and then someone came along and did that... I would think that would be bad business and not the clients interests at heart....
All i said was his shoe costing 500 is genius. He is a shit ton of free advertising.
 
All i said was his shoe costing 500 is genius. He is a shit ton of free advertising.

But if that free advertising doesn't lead to making up that $20 million, it in turn cost you probably around $19 million for that free advertising.
 
Lavar chalked not only his own curb but all three of his sons curbs.
Setting he and his family up for a Kardashianesque reality show. I believe they signed a 100 million contract a couple years ago.

Everyone hates them, but they keep getting paid because Kris Jenner is good at marketing their brand.

This all started because Kim fucked a guy on camera. Now they all make 15 million plus a year on a reality show, with spin offs, business spin offs, etc.

He's got a good angle
 
Setting he and his family up for a Kardashianesque reality show. I believe they signed a 100 million contract a couple years ago.

Everyone hates them, but they keep getting paid because Kris Jenner is good at marketing their brand.

This all started because Kim fucked a guy on camera. Now they all make 15 million plus a year on a reality show, with spin offs, business spin offs, etc.

He's got a good angle
You realize a lot of people love the Kardashians right? That is why they are popular, they aren't popular because of the people who dislike them. Not that many people love Lavar or Lonzo, that's why they only sold 300 shoes.
 
I get business...

If he is a bust, then the shoe deal he signed would get cancelled quickly. No risk to what he's doing.

I guess you missed the part where Ben Simmons got a $20 million guaranteed deal with Nike. You can't cancel that. So yeah, there is a risk, a big one.

BNM
 
You realize a lot of people love the Kardashians right? That is why they are popular, they aren't popular because of the people who dislike them. Not that many people love Lavar or Lonzo, that's why they only sold 300 shoes.
Again. You believe what you want, and I'll do the same
 
I am, thanks. It's absolutely beautiful out. I did an 8 mile walk earlier today and am headed out the door to do another 4 miler before dinner.

BNM
Nice. Too much cardio for my taste, but you'll probably live longer, so there is that.

It's nice here today as well. Went to church, swam, saw Guardians 2

Solid full family day
 
Negative publicity can hurt the sales of large well known companies. However, negative publicity can increase sales when a brand is relatively unknown, simply because it stimulates product awareness.

In markets where there are lots of competing brands and products, trying to get people to know about a product can generate more sales than tying to get the public to think the product is a good one. Many good products do not succeed due to poor marketing, while mediocre products succeed using clever marketing tactics.

The question here becomes. Will the BigBallerBrand generate more revenues and income as a stand alone brand? Or would the Ball family make more money by signing an exclusive contract with a company such as Nike?

LaVar is taking a gamble by going at it alone. His potential reward is larger, with some risk of making less in the long run.

The problem is. LaVar’s tactics have painted a huge target on his sons. It will take years to see how this all plays out. His sons better produce on the court. Or the market for the BigBallerBrand will only be a small niche of collectors, and for people that have more money than brains.
 
“IF” Lonzo has a Damian Lillard type start to his career. ROY and then makes the all star team in his second season. Just maybe LaVar’s plan is to market the next generation of shoes, which are family priced to compete with Nike & Adidas?

With the collectors’ line he is now introducing, he has generated national brand awareness. And then if Lonzo somehow becomes a fan favorite. The BigBallerBrand is in position to give the big guns serious competition. And make the Ball family a lot of money.

Not saying I want this to happen, only that it is a possibility.
 
Again. You believe what you want, and I'll do the same
I think I know what you believe but I'm not entirely sure so let me double check.

I know you said it is genius to sell the shoes for $500 instead of $100. Why?

If he sells 300 shoes at $500 he would have to sell 1500 shoes at $100 to make the same amount of money. Do you not think the brand is capable of being popular enough to sell 1500 shoes (1500 is not a big number all things considered)? If so then how is it smart to shoot down any chance of his son signing a multi-million dollar shoe contract with one of the big companies?

If they sell 1500 pairs of the ZO2's it would still only be $750,000 before manufacturing costs. Lavar will have to sell 16,000 shoes to reach the amount that John Wall fetched Adidas in 2015, or 680,000 to reach the amount that Lebron earned Nike in that same year.

Claiming that they are better off selling them to a smaller audience for 5x the price of the average NBA star sneakers, and then claiming that it was smart to ostracize the big shoe companies is counteractive. Lavar would have to sell 5000 pairs of the ZO2's per year at their current price in order to break even with John Walls rookie shoe contract worth $2.5 million per year for 5 years.
 
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I don't want to read this whole thread. The kid should just publicly tell everyone that his father doesn't speak for him.

Then get Nike to sign him and convert it to "just do it your way"

Or something to that effect. The idea people could run with it.
 
I don't want to read this whole thread. The kid should just publicly tell everyone that his father doesn't speak for him.

Then get Nike to sign him and convert it to "just do it your way"

Or something to that effect. The idea people could run with it.
Exactly what will happen at some point.
 
Kristine Leahy scares him to death. I'm guessing her trying to pin him down on how any pairs of his crappy shoes with the stupid brand name he's sold is what really scares him.

BNM
 
He's getting in over his head. Disrespectful to females, making fun of Whitlock's weight...
He's a fad, and starting to struggle to tread water and stay relevant. He will probably continue to get more deflamatory in each interview until people are bored of him and he returns to the nobody he was before his sons basketball success gave him a podium to spew this useless drivel.
 

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