Coaches and players don't actively try to tank.
GM's, management and owners do. Fans root for it. Neil Olshey is trying to tank. Thats why we have $23 million of unused cap space. Thats why we scheduled multiple back to backs with a home game while the NBA gave us the option of spreading them out. Thats why there is a goal being pushed down of player development instead of wins.
Tanking is a lens of how fans view the team, its never been an active strategy of an NBA team out on the floor.
The 76ers who are undertaking the largest epic tanking job in NBA history are full of players and coaches trying to win every games. Management put them in a position to lose; a position to a lesser extent our Blazers are in.