EL PRESIDENTE
Username Retired in Honor of Lanny.
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Viewership down 10%.
I WONDER WHY.
http://www.wsj.com/articles/ratings-fumble-for-nfl-surprises-networks-advertisers-1475764108
I WONDER WHY.
http://www.wsj.com/articles/ratings-fumble-for-nfl-surprises-networks-advertisers-1475764108
The NFL has been sacked for a loss.
Once considered immune to the audience erosion plaguing the television industry, ratings for the National Football League have slipped through the first four weeks of the season.
TV networks have spent heavily on sports, and the NFL in particular, because of their must-see nature. While more viewers today watch commercial-free streaming services like Netflix or record shows on DVRs and skip the ads, sports programming primarily is still watched live, making it valuable to advertisers.
This season, network viewership is down about 10% from last season, according to Nielsen data, with steeper declines for prime-time games on Sunday, Monday and Thursday. The drop has caught advertisers and rights holders off guard and left them scrambling to find a cause.
“We’re scratching our heads,” said Andy Donchin, a media buyer at Amplifi US, an ad-buying unit of Dentsu Aegis Network, whose clients include General Motors Co. “We cannot pinpoint any specific reason why the numbers are down. It is probably being caused by a confluence of events.”
One reason often cited is the election. The Sept. 26 debate between Hillary Clinton andDonald Trump drew 84 million viewers, cutting into ESPN’s “Monday Night Football.” While this Sunday’s New York Giants versus Green Bay Packers matchup on NBC will probably fare better, its ratings likely will be impacted by the head-to-head competition with the second presidential debate.



