Most def not one of Nike's better commercials. I think RJ vs Vince dunk off commercial a few years back was better, but I think this is just the start of what RJ's marketablity will be....as RJ beings to make a impression on the league and the fans in a bigger league wide manner, companies like Nike will put more effort into marketing him and the products assiociated with him. But for right now I dont see this commercial as much compared to the standard that Nike has put into their past marketing and advertising. And the timing of the commercial is rather bad to, both Sir Charles and RJ have taken huge hits this summer, Sir Charles with the whole touching situation and RJ with his poor performance in the olympics. So I dont think many care about seeing either on their tv right now, thier I doubt they really care about those weak kicks they were trying to push either.