Shouldn't they wait to see if their bottom line were hurt before reacting? This is my beef with ESPN. They had every right to fire him, but they are on a hair trigger to show how politically correct they are. I just don't like to see people cowed, no matter how stupid and ill informed their opinions are. And if I'm a writer for ESPN, the message has been sent loudly and clearly.
I meant to post this earlier, but was busy watching the Blazers beat the Mavs...
The more I think about this whole situation, the more I think it was a deliberately orchestrated career move by Paul Shirley.
This is a guy who parlayed an 18-game NBA career into five year stint writing for ESPN and a book deal with Random House. Whether you like his writing or not, you can't deny the guy is pretty media savvy - he knows how to use his writing to gain attention and keep his name in the spotlight for five years after his practically non-existent NBA career ended.
To be honest, prior to his latest controversy, I didn't even know Paul Shirley was still writing for ESPN. Back when he was a marginal (very marginal) NBA player his tales of being a guy who wasn't quite good enough to make it in the NBA struck a cord with a lot of people. But, prior to his comments on Haiti, Paul Shirley had fallen off the map. He had become irrelevant - which is death to the career of a media personality.
I don't know what Shirely's contact status was with ESPN, but given that he first started writing for them five years ago during his very brief NBA career, perhaps his contract was about to expire - and since he was coming up on five years removed from the NBA, perhaps they were considering dropping him anyway.
With his controversial comments on flipcollective.com, Paul Shirley is relevant again and his career reborn. He is now a household name - with a new writing gig. Notice that flipcollective.com has not pulled his blog or fired him. His article has also put them on the map and is driving tons of traffic to their site. All it took was a very hot news story (earthquake in Haiti) combined with some very controversial comments. Given Shirley's media savvy, he had to know his comments would likely get him fired by ESPN - but I don't think he cared.
He is now more famous than ever and has branched out to new audience. I'm mean, lets face it, he milked his 18-game NBA career for all it was worth. How many more interesting anecdotes could he possibly have on that topic? The ESPN firing only adds to the controversy and keeps his name in the spotlight. In terms of his writing career, by firing him ESPN is actually helping him transition for a sports writer to a social commentator. I doubt if they were a knowing participant, but in the end I suspect they gave Paul Shirley exactly what he wanted (attention) and kept his name in the news longer than if they would have just ignored the issue and kept him on their payroll.
BNM