The media, including Sun News Network, has covered this story closely. And now we have made a decision: Sun News Network will not report the name of the killer. We will not show his photo.
When it comes to mass murderers, too often, it is attention and infamy they crave. Luckily, shootings of this nature are rare in Canada.
And in the US, they account for less than one per cent of all gun-related deaths. Far more people have been killed in the bad neighbourhoods of Chicago than were killed in all the mass shootings combined. But these rare incidents are never forgotten. And with the rise of social media, they've become a spectacle.
It's easy to report on the life of the killer, to scour his deranged Facebook page, to speculate about motive, but doing so could actually encourage the perception that his heinous acts are somehow justified.