Small Market Endorsements

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For a guy that plays in a small market, I think Dame has the most national endorsements than any other player in the league.

Adidas (signature sneaker)
Hulu
Gatorade
Modelo

The fact is that the small market being bad for endorsements thing is total bullshit on the superstar level. It's that there are millions to be made in the NYC and LA areas in local endorsements for guys that will make the all start team a time or two or are perennial all stars that aren't marketable nationally. Other than that, the excuse that endorsements help big markets get big stars is nonsense. The fact is that it does help get supporting players and that definitely could be taken into consideration by the superstars when they're free agents. Then there's just the simple fact that those places are way more fun for guys that are worth tens of millions than smaller markets and I think that's the biggest advantage.
 
Then there's just the simple fact that those places are way more fun for guys that are worth tens of millions than smaller markets and I think that's the biggest advantage

I think you’re spot on with this point.
 

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