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kgw to carry trail blazers’ first round playoff games
belo station to offer free over the air viewing of the blazers return to the playoffs
portland, or—kgw newschannel 8 and the portland trail blazers announced today that kgw will carry the trail blazers during the first round of the nba playoffs. The flagship over-the-air carrier of the trail blazers, kgw is expected to carry all first round games that aren’t assigned exclusively to the nba’s national network partner.
On sunday, the trail blazers clinched a playoff spot for the first time since 2003. The team has captivated portlanders with a 48-28 record, playing before sellout crowds and television audiences that are up 30% over last season and rank among the best – and most passionate – in the nba.
“we are thrilled that the portland trail blazers are going to the playoffs this year and that kgw will be able to make the games available to the entire fan base,” said dj wilson, kgw president and general manager. “portland is so proud of the team this year, and we’ll all be gathered around our sets as the 6th man.”
the nba playoffs begin the weekend of april 18-19. The first-round opponent, as well as all dates and times for trail blazers games, are all expected to be made available by the nba when the regular season concludes, following portland’s fan appreciation night at the rose garden on april 15 vs. Denver (kgw; 7:30p.m.)
“we are excited about kgw’s commitment to carry trail blazers playoff games,” trail blazers president larry miller said. “we know our fans have waited a long time for this, and wanted assurance that the playoffs reached as wide a viewing audience as possible. We thank kgw, and encourage trail blazers fans to tune in, show their support and enjoy the games.”
about belo corp.
Belo corp. (blc) is one of the nation’s largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The company owns and operates 20 television stations (nine in the top 25 markets) and their associated web sites. Belo stations, which include affiliations with abc, cbs, nbc, fox, cw and mynetwork tv, reach more than 14 percent of u.s. Television households in 15 highly-attractive markets. Nearly all belo stations rank first or second in their local market.

