Haven't we seen guys get absolutely burned by "inside information"? The closest thing I remember to a successful one was Quick's Behind the Locker Room door, and he got banished.
Could be, but how does one get "special" access to his own content? Aren't you standing right next to Freeman, Quick, etc. as interviews are being given? Doesn't everyone get to hear the questions you ask and the answers you get? Or do you have a separate time you can talk? Why do I see almost every relevant quote posted within 15 minutes of shower time? I'm not challenging, I just don't get it. Talking Ball didn't have "original content"...they talked about quotes that someone showed on the screen. They didn't have a postgame reporter. And when they did (like Rebecca Haarlow) it was put on TV almost immediately.
Why would the team give access to interfere with players' time if they haven't shown it's worth it? I mean, the O has cachet that we or BE or whatever doesn't--whether they deserve it or not. Does Willamette Week get the access that BE just gave up? I guess I just take it to mean that anyone who wants "access" has to earn it.

If you're telling me it can't be done without "access" already, and we're chicken-and-egg, then I guess I'm still too naïve.