It depends. I don't know a lot about how people from Memphis feel about people that go to Tennessee. Here in Texas, the big rivalry is texas versus Texas A&M. I'd be willing to say that it's one of the biggest rivalries anywhere. But guess what, there are still people that go to A&M that would rather go to texas, or would root for texas when they go to the Rose Bowl or whatever. I personally think it's downright sickening. I think most people that go to A&M would agree, too. And as for other schools, well I'll just say that probably the only time that we would root for 0U is when they're playing texas. Texas Tech is a tortilla throwing bunch of hicks, Baylor is preppy, OSU isn't notable, and so on. I just really can't think of a reason to root for another school, but whatever. All I'm getting at is that if those schools have a rivalry that even resembles ours, you will get a lot of crap from people.