Will Olshey help draw bigger stars to Portland?

[BoBoBREWSKI]

aren't most endorsement deals more about players wearing exclusively certain brands, and not making commercials per-say?

I can't think of the last sports star commercial I saw in regular rotation. It's more about product placement now, isn't it?

Not really. The only product placement opportunity a player has is their shoes. Every NBA player has some sort of shoe endorsement deal. The 15th guy on the roster only gets free shoes and some gear, but it's a deal.