Worst Logo in the NBA?

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Yeah we need an upgrade for our logo. Been saying it for years now.
 
It's iconic. It has a lot of sentimental value to people in Portland. Without the stupid ass silver or gray it's got great colors. I know it's a graphic design that depicts 5 on 5, but ask any kid across the country, or most any adult and they will have no idea what it means.
 
Damn everyone has usually liked our logo. That's surprising. Zach Lowe consistently ranks us near the top.

Didn't Casey or someone say they are actually updating our logo this year?
 
Mediocre Man said:
It's iconic. It has a lot of sentimental value to people in Portland. Without the stupid ass silver or gray it's got great colors. I know it's a graphic design that depicts 5 on 5, but ask any kid across the country, or most any adult and they will have no idea what it means.
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I believe it's "pewter". Heavy on the "pew". I don't like it either.
 
This was in Sept 2015.

"This should be higher than no. 7, but the current pinwheel is drowning in a black mass. Set that baby free, Portland. Let it fly and spin. Some folks prefer the old straight up-and-down version, but the slanted edition gets at the sport’s fast pace." - Zach Lowe
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Casey responded.
 
The official logo with the parallelogram is in fact terrible. The pinwheel is good, but the whole composition doesn't look like an actual logo to me.
 
What a fucking joke! LAC and OKC have the worst logos, and it's not even close. I mean, just look at the Clippers logo:

becmmcoe90q11qgedu9isehea.gif



Ooops, I got confused, here it is:

600


And then ALL of the logos designed in the 90s are abhorrent. And BKN's doesn't even count as a logo.
 
Does this mean the pinwheel gets the 1st pick in the logo draft?
 
Pinwheel1 said:
Well I guess it is very subjective.........
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It's true that design is largely subjective - but it's not entirely subjective. There is undeniably good and bad design. That's not to say that everyone will like something that it well designed - but someone's subjective dislike can't diminish what is objectively good.

I'll be the first to admit that putting our logo inside a parallelogram is bad design. But that's NOT our logo. It has never been on our jersey, and as far as I can tell the only places it's ever been used is on website headers and TV splash graphics - and then only occasionally. Our logo is the pinwheel - period. However, we've taken what was once a great design and watered it down by tilting and tapering the pinwheel. Whoever is responsible for the parallelogram, tilting, and tapering should not have a job in graphic design.

Once the doldrums of summer really take hold I'm going to start a thread about how design affects how much I like or hate a team. There are many teams that I'll never like, and it's based entirely on their visual aesthetics.
 
Pinwheel1 said:
Well I guess it is very subjective.........

Here is the author:
http://ftw.usatoday.com/author/charlotte-wilder
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Charlotte Wilder is a writer and editor at For The Win. She's also New England's prodigal daughter, and David Ortiz once signed her flip-flop before the Sox won the Series in '04 (she has since lost it).
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So...she's a flake. Got it.

And one of her parents is named "New England". That's unique.

As Blue said, the pinwheel in the box is not our logo. I've never bought any item with the pinwheel in the box, and I never will. It's terrible. I agree with her on that.
 
yuyuza1 said:
Damn everyone has usually liked our logo. That's surprising. Zach Lowe consistently ranks us near the top.

Didn't Casey or someone say they are actually updating our logo this year?
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The pinwheel? Yes. By itself, it's one of the greatest logos in all of sports. Although, I do wish we would drop the silver, soften the edges, and return it to its upright form (1970-1991).

That monstrosity of a parallelogram? I can see why it ranked last. There's a reason you see hardly any merch with that logo on it or used by the Blazers on the broadcast, in-arena, or online. I believe the NBA mandates that teams must have a logo that shows off not only the main design (pinwheel in our case) but the city name and team name all wrapped into one logo, which is where the parallelogram came from.

Not a huge fan of this list. Denver is up way too high. Utah has one of the best logos in the league and it's 29? Not buying it.
 
This one works so much better than the current one:

blazers_logo1.jpg


The pinwheel is in its proper position and ties in brilliantly with the font. Sometimes you just shouldn't try to "fix" a classic that's not broken.
 
yuyuza1 said:
Damn everyone has usually liked our logo. That's surprising. Zach Lowe consistently ranks us near the top.

Didn't Casey or someone say they are actually updating our logo this year?
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IS this real? Ill wait on getting my tattoo then. (kinda laughing at Fonz now) haha
 
Okay, I've gone back and read through her observations. A few things:

[PELICANS] ... and the ornate detail on the wings of the bird.
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I don't think you knows what "ornate" means. Also, everything about the Pels aesthetics sucks - awful logo, awful colors.

[LAKERS] The colors are what makes the Lakers’ logo so great. The purple pops against the yellow, and the lines streaking off of the words gives it a sense of movement.
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Thanks captain obvious! Who woulda thought that colors on opposite sides of the color wheel would "pop"!?! And lines creating a sense of movement? Brilliant!

[76ers] The red seems a little out of place here — they should’ve incorporated another splash of it somewhere else. Similar to the Wizards’ logo above...
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Should have incorporated another splash of red? So that it'd be more busy, which was your complaint about the Wizards logo that you rank ahead of the 76ers? Also, the 76ers logo is FUCKING GREAT!

[CLIPPERS]... there’s something kind of retro and cool about the Clippers’ logo anyway.
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I don't think you know what "retro" or "cool" mean. Or perhaps you're 3 years old? Maybe then this might look "retro"...except for the fact that it looks exactly like the generic WCF/ECF logos being used right now by the NBA.

[KINGS] The Kings recently changed their logo, and some fans took the team up on offers to get free tattoos of the new insignia. Which seems like a bad idea, considering it’s looks like an upside-down Pac-Man.
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First off, it doesn't look anything like Pac-Man - it looks like a Pac-Man ghost. Also, Pac-Man and the ghosts are great, iconic designs/characters!

[MAGIC] ...the colors just don’t pop like they could, and it’s pretty boring.
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Soooooo, ORL should change their team colors? I don't disagree, but that doesn't really have anything to do with their logo design (which I agree is boring).

[SUNS] Is this the logo of a Nintendo game from twenty years ago? Because that’s sure what it looks like.
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Is that a BAD thing? I thought you liked retro? Oh, right, you don't know what retro means. As much as I hate the Suns, this is a pretty damned good looking logo.

[SPURS] There are too many harsh edges going on here and zero colors.
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Zero colors!?! For a team whose colors are black & grey!?! You don't say!

[JAZZ] A basketball as a musical note? C’mon, now.
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But antlers [BUCKS] or insect abdomen [HORNETS] forming a basketball is legit? How is one to determine what sorts of objects can and can't be used to describe a basketball?
 
e_blazer said:
This one works so much better than the current one:

blazers_logo1.jpg


The pinwheel is in its proper position and ties in brilliantly with the font. Sometimes you just shouldn't try to "fix" a classic that's not broken.
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Yup. Put it back!
 
blue9 said:
Okay, I've gone back and read through her observations. A few things:


I don't think you knows what "ornate" means. Also, everything about the Pels aesthetics sucks - awful logo, awful colors.


Thanks captain obvious! Who woulda thought that colors on opposite sides of the color wheel would "pop"!?! And lines creating a sense of movement? Brilliant!


Should have incorporated another splash of red? So that it'd be more busy, which was your complaint about the Wizards logo that you rank ahead of the 76ers? Also, the 76ers logo is FUCKING GREAT!


I don't think you know what "retro" or "cool" mean. Or perhaps you're 3 years old? Maybe then this might look "retro"...except for the fact that it looks exactly like the generic WCF/ECF logos being used right now by the NBA.


First off, it doesn't look anything like Pac-Man - it looks like a Pac-Man ghost. Also, Pac-Man and the ghosts are great, iconic designs/characters!


Soooooo, ORL should change their team colors? I don't disagree, but that doesn't really have anything to do with their logo design (which I agree is boring).


Is that a BAD thing? I thought you liked retro? Oh, right, you don't know what retro means. As much as I hate the Suns, this is a pretty damned good looking logo.


Zero colors!?! For a team whose colors are black & grey!?! You don't say!


But antlers [BUCKS] or insect abdomen [HORNETS] forming a basketball is legit? How is one to determine what sorts of objects can and can't be used to describe a basketball?
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This, Sir, is a terrific post.

You should send it to her.

:cheers:
 
Her flippant opinions have already received more attention than they deserve.

But hey, that's the internet, and it's a slow news day.

:cheers:
 
Our logo was and still is the best logo in sports...I loved the upright one but I also really like the tilt and the silver added...it's a classy logo either way. I do like the ripcity or portland without caps though
 
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As others have said, the logo in the article ain't really the logo.

It looks horrible. The pinwheel on the other hand is fucking awesome
 
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