Not familiar with the commercial, but I have a similar story.
I was playing pool with my friend Hudspeth (we both worked as cooks at the same resort) in a shitty pizza bar in Ketchikan, Alaska, with a camel back full of rum and coke. We got into a half joking argument about something pool related maybe? and took it outside. Next thing I know he punches me in the face, and we go to the ground. I end up putting a double fish hook on him, a thing of beauty. Stood up, I opened a cut above his left eye and he broke my nose, then we crashed to the floor again, separating my shoulder. The pain was unbearable but that's when I got him in what can only be described as a super brutal chokehold, and we kinda both tapped out at the same time. It really was a great summer.