Yormark Headed to China

[GMJ]

Yormark Headed to China

<small>August 25, 2008, 1:06 am</small> Much of what was written in Monday’s USA Today profile of Brett Yormark is known to Nets fans…but not all. Yormark details just how he intends to leverage but not exploit Yi Jianlian’s unique appeal. Yormark says he is headed to China seeking sponsorships and notes how the Nets have hired a multi-cultural marketing agency, created a Chinese website and hired two Mandarin-speaking salespeople.

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CEO Profile: Casting a giant (New Jersey) Net - Adam Shell - USA Today

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[DynastYWarrioR6]

For those of us who don't know him, can someone tell me who he is?

 

[GMJ]

Brett Yormark is CEO of the New Jersey Nets. Think of him as the financial side, separate from Kiki and Thorn who are player-oriented.

 

[DynastYWarrioR6]

Brett Yormark is CEO of the New Jersey Nets. Think of him as the financial side, separate from Kiki and Thorn who are player-oriented.

Oohh thank you!

 

[pegs]

I wonder if they're doing something similar for Najera.

I'm really hoping this propels us from the bottom of the league in terms of money made. It's a lil embarrassing to be down at the bottom year after year.

 

[danxcr]

Yormack is the business side of the nets... he doesnt deal with player transactions just sponsorships and how to get the nets out there... he got us wringley ^^ lol nah hes a really successful CEO... he came from another company... i forgot

but here is his bio
http://www.nba.com/nets/news/brett_yormark.html