andalusian
Season - Restarted
- Joined
- Sep 24, 2008
- Messages
- 15,356
- Likes
- 14,904
- Points
- 113
Update: This ad only cost them $8 billion...so far.
https://www.dailywire.com/news/5091...potlight-after-losing-8-billion-james-barrett
OH, I MEAN MEN STOPPED SHAVING.
I think you need to learn how to read financial reports. They company made $3B on sales - they took a $8B writeoff for devaluation of assets.
If you actually look at their sales - they had an organic sales growth of 5% - these ads worked very well for them.
https://www.cnbc.com/2019/07/30/pro...ness-but-remains-confident-in-its-future.html
"In its fiscal fourth-quarter earnings report, the company said Gillette has consistently generated “significant” earnings and cash flow and continues to be a strategic business with growth opportunities. Last year, Gillette sold $6.22 billion of men’s razors and blades and $1.28 billion of women’s razors and blades worldwide, according to Euromonitor data.
The consumer products giant gave two reasons for the write-down. First, the company said that currency devaluations since the carrying values were first established in 2005 played a significant role. Over the last decade, currency has hurt its global business.
P&G’s second reason for the write-down is the market contraction of blades and razors, primarily in developed markets. In countries like the United States, growing beards is more popular, leading fewer men to buy razors. Gillette held a 52.8% market share of men’s razors and blades in the U.S. last year, according to Euromonitor."
