It was basicly to promote. They bring in a big name celebrity to attract raitings and popularity. And Im pretty sure it worked.But the whole pitch/idea was extremly lame and cheesy. I could have booked better myself. For such a big promoted match and popular event, WWE chose the WORST two wrestlers in the whole damn company. <div class='quotetop'>QUOTE </div><div class='quotemain'>It sounds sweet, how did it start up?</div>It basicly started when the Rosie vs. Trump ordeal was going on. WWE ran a parody of a fake Rosie and a fake Trump, which was really bad and a disgrace on the business. From then on it escalated. It then led to Vince mouthing about Trump, saying he is richer, etc. So and on and so on. They chose to have a match at Wrestlemania. They would both pick a WWE wrestler, Lashley vs. Umaga. Who ever lost would get their head shaved