If we are talking about total donor base then I would agree, if we are talking strictly athletic programs then I strongly disagree, Oregon's Athletic Program (specifically the football team) is becoming more of a national presence every year and is very marketable (they use the same media marketing group as Texas, Michigan, and Tennessee). It's would hard to argue that Oregon doesn't have a combination of some of the best Sports Facilities in the country (Mac Court/Knight Arena, Autzen Stadium, PK Park, Hayward Field). It would be interesting to see total merchandising sales to compare the two schools versus the traditional powers (Oklahoma, Texas, Ohio State, Penn State).