I get money put onto my season ticket card for paying in full every year. Every game I check to see if there is anything worth buying with my 20% discount and have found nothing. They have had a couple of season ticket holder events that offered deeper discounts, but still overspent for a jacket for my son and I.
That said, the TV deals are an absolute joke. It was only last year the team was offering real deals every game. I think everyone shakes their head when they have that crap advertised. They should make McGowan do the voice.
I have no problem with the other ways the team has increased revenue over selling tickets/merch/naming rights in volume though.