Just the little things. He's pretty good at not giving out douchy quotes, but he does slip up sometimes. I think he's a cheater. He'll do anything to win; plays with no honor. They even made a rule to prevent one of his favorite cheats. And yes, anyone who will only play on a team with all the best players so they can bully their way to a championship, and not have to work so hard for it, gets a low score from me on the integrity meter. It shows a lack of courage and fortitude. Lebron is the same.
But 80% of personal communication is non-verbal. You and I read people all day every day. Everyone does. My reading of him, his demeanor, and what I perceive to be his attitude is over the top douche, who tries not to let it show overtly. Tries to pretend to be a nice quiet mild mannered good dude. But that's not what I see.
You read him differently. It's all good.