Another thing to fuel the competitive juices. Keep in mind the issue of tagging:
http://sportstwo.com/forums/announcement.php?f=123
If you follow the link to the site's tag cloud (a grouping of the most common tags, where bigger font size means most popular tags), you'll see that "New Jersey Nets" is by far the most popular tag, meaning there are a ton of threads about the Nets and tagged as such.
I encourage you to tag your threads with all relevant keywords for the thread. Maybe we can make "Portland Trailblazers" the most popular tag on the site, illustrating more Portland Trailblazer discussion than anything else. Plus, the advantage of tagging is that people will better find threads of interest to them, leading to more discussion.
Here's the direct link to S2's tag cloud:
http://sportstwo.com/forums/tags.php