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www.trailblazers.com/respect
DAMIAN LILLARD TAKES A STAND AGAINSTBULLYING
Lillard encourages everyone to take thepledge: Respect, Pass it On.
PORTLAND,Ore.(March 4, 2013) – Rookie guard Damian Lillard, along with thePortland Trail Blazers and their partners Les Schwab Tire Centers and adidashave tipped off a regional anti-bullying campaign that encourages everyone tostand up for the rights of others and formally pledge to show respect for allpeople.
“Weall come from different backgrounds. I think it’s important for everyone,especially kids, to show respect to each other,” said Lillard. “I’ve lived inthree completely different communities and have seen bullying firsthand. If Ican make a difference and help kids be more aware of their actions, that’s abig deal for me. I want to be a part of that.”
Thefirst in a series of a 30-second television and radio public serviceannouncements featuring Lillard began running regionally today. The first spotfeatures more than 20 local youth from the Portland mentoring non-profit Friendsof the Children reciting the respect pledge, encouraging everyone to joinby signing the “Respect, Pass it On.” pledge.
“Westrongly believe that showing respect for all people is the most importantingredient for any successful business, school and community. We are pleased topartner with adidas and the Trail Blazers to raise awareness of the bullyingissue in schools. Our employees will be taking the pledge and we will encourageothers to join this campaign,” said Gary Wanderscheid, Regional Manager,Les Schwab Tires Centers, lesschwab.com.
ThePSA directs viewers to the website trailblazers.com/respect,where the visitors can take the pledge digitally by using their Facebookaccount, or by printing and signing a paper copy of the pledge. Those who takethe pledge will be offered a token of gratitude on behalf of Lillard, the TrailBlazers, Les Schwab and adidas.
“Bullyingis one of the largest growing issues we face in our nation today,” said TrailBlazers Vice President of Community Relations Traci Rose. “The TrailBlazers want to call attention to the devastation these acts are having on ourkids and our community. We understand we have the opportunity to get peoples’attention and who better to lead this charge for us and our entire communitythan Damian Lillard.”
Therespect pledge is attached and can be found online here.The PSA is available online hereand can be made available in additional formats.



