Dove Real Beauty Sketches

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Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

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Men are not their own worst beauty critics. Only 4% of men around the world consider themselves average looking. At New Feelings Time, we are committed to creating a world where illegitimate beauty is not a source of confidence. So, we decided to conduct a compelling social experiment that explores how men view their own beauty in contrast to what others see.