The words mean something, which is why I say "they matter".... The issue isn't if those things matter, the issue is not only are they near impossible to measure, they are things that people see to validate what they already believed.
For example: If you thought CJ sucked, you'd be far more prone to come to the conclusion that he doesn't give great effort. If you thought CJ was an all-star level player, you'd be prone to think he gave great effort. So while CJ's effort is the same, one person would see it as poor, while the other would see it as great. Who is right?
Another great example about preceived effort was in a book, I believe "The Undoing Project" by Michael Lewis. The study asked coaches to rate the effort of their players. There was a strong correlation between the players the coaches say gave the best effort and those who were the fastest. So they weren't really rating effort, they were falsely assigning effort, with results.
This message board will say the Blazers effort on defense is bad when other teams shoot the ball really well against us. Last night though, when Houston got plenty of open threes, but only made 10% of them, the complaints about effort weren't there. Why? Houston missing open shots has nothing to do with the effort Portland was putting in on defense.