Interesting article - Portland should hire the next Bing Russell if they get a team.
Baseball Saw a Million More Empty Seats. Does It Matter ...
https://www.nytimes.com › Sports › Baseball
sorry needs subscription....
Baseball Saw a Million More Empty Seats. Does It Matter?
A 12-year slide in M.L.B. attendance has clubs turning to deals like standing room subscription passes. These days, filling the seats is less crucial to baseball’s bottom line.
Total attendance across 2,429 regular-season M.L.B. games dropped by about a million fans in 2019, to 68.5 million.Credit...Lynne Sladky/Associated Press
By
Danielle Allentuck and
Kevin Draper
Published Sept. 29, 2019Updated Oct. 1, 2019
Andrew Gaare, a 25-year-old “big time” Mets fan, spent this season watching games from a perch behind center field. He is an Amazin’ Mets ballpark pass subscriber, so he can go to as many home games as he wants for $40 a month. There’s just one catch: His ticket is for standing room only with no assigned seat.
“It’s not really that bad,” Gaare said.
Even though Gaare’s pass works out to roughly $3 per game, for the Mets and other Major League Baseball clubs, Gaare represents the latest hope in baseball’s attempt to reverse a 12-year slide in attendance. He’s young, lives near the stadium and wants to attend more games at a reasonable price, making him the perfect candidate for a ballpark pass at a time when baseball will try just about anything to sell tickets.
The 2019 season will be remembered as the year of the home run, when baseballs flew out of stadiums
at a historic rate. But in front offices across the sport, it will also be remembered as yet another season when attendance continued to dwindle, spurring teams to think up evermore inventive ways to get hard-core and casual fans alike to attend games.
most outdated stadiums, first implemented their subscription option A’s Access in 2017, and have gone further with it than any other major league team. It is now their only season ticket option.
Treehouse, a large area in left field that includes two bars, a patio deck, games and a D.J., with these new fans in mind.
“All of those experiences together will encompass a trip to the ballpark,” Kaval said. “That’s going to be very important as baseball continues to compete with other entertainment.”
Teams have also begun ripping out luxury suites, a decision they don’t make lightly because they account for 5 percent to 25 percent of attendance revenue, according to Todd Lindenbaum, chief executive of SuiteHop, an Airbnb-type service for luxury suites. Premium lounges have replaced them. Before this season, for instance, the Giants
tore out six traditional suites and installed the Cloud Club, a semi-exclusive suitelike venue.
“Especially in this area where there are so many start-up tech companies, they want to come out, they want to hang, they want to have a meeting,” the Giants’ Alioto said. “They are having a great time. But it’s a product that we think a business consumer is looking for.”
Luxury suites have always been a tougher sell for baseball teams than their football and basketball counterparts, said Lindenbaum. It is much easier to entertain clients in a suite for eight or 10 N.F.L. games than for the 81 home dates baseball provides. But there is still interest in what he called “premium experiences.”
television agreement with Fox included a 39 percent increase over the previous deal.
Also, numerous teams, including the Los Angeles Dodgers, Texas Rangers, Los Angeles Angels, Seattle Mariners and Philadelphia Phillies, have signed long-term, multibillion-dollar deals with regional sports networks in recent years. The Tampa Bay Rays recently signed a new television deal that
reportedly quadrupled their average payment.
“You can’t raise the prices of tickets, whether they be suites or regular tickets, anywhere near the value that the media rights are increasing,” Lindenbaum said.
In other words, baseball will likely be fine in the short- and medium-term, but there have to be fans watching the games for the media rights to retain their value, and nearly everyone in baseball agrees that the surest way to create lifelong fans is to have people play the sport and attend games.
Fewer fans in the stands now may very well lead to even fewer there down the road.