They're making the most money, but they still haven't won the console war nor the DVD war. So far, it's not exactly effective. It doesn't suck for Microsoft, they're ahead of the console war, and don't say they had a head start because Nintendo and Sony haven't been selling as many new-gen consoles than Microsoft was at this point after their XBox 360 release date.Besides, why would you buy an expensive PS3? There's barely any decent release games. And if you're going to say to play Madden, you can always buy an Xbox 360 to do that. The graphics won't be that big of a difference. Heck, you can even play Madden on Wii. Except the graphics are current gen, and the controls suck.